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Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo
;
Kaartemo, Valtteri
;
Lages, Cristiana R.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 902-910
Persistent link: https://www.econbiz.de/10012509761
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Human-AI resource relations in value cocreation in service ecosystems
Kaartemo, Valtteri
;
Helkkula, Anu
- In:
Journal of service management
36
(
2025
)
2
,
pp. 291-306
Persistent link: https://www.econbiz.de/10015401102
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