Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Rodrigo Perez-Vega, Valtteri Kaartemo, Cristiana R. Lages, Niloofar Borghei Razavi, Jaakko Männistö
| Year of publication: |
2021
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| Authors: | Perez-Vega, Rodrigo ; Kaartemo, Valtteri ; Lages, Cristiana R. ; Borghei Razavi, Niloofar ; Männistö, Jaakko |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 902-910
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| Subject: | Artificial intelligence | Information processing systems | Online customer engagement behaviors | Stimulus-organism-response | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kundenintegration | Customer integration | Social Web | Social web |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509761