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An ontology of consumers as distributed networks : a question of cause and effect
Preece, Chloe; Rojas-Gaviria, Pilar - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 628-634
Persistent link: https://www.econbiz.de/10014549841
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Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296