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Preference estimation under bounded rationality : identification of attribute non-attendance in stated-choice data using a support vector machines approach
Díaz, Verónica; Montoya, Ricardo; Maldonado, Sebastián - In: European journal of operational research : EJOR 304 (2023) 2, pp. 797-812
Persistent link: https://www.econbiz.de/10013534567
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Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines
López, Julio; Maldonado, Sebastián; Montoya, Ricardo - In: Journal of the Operational Research Society : OR 68 (2017) 11, pp. 1323-1334
Persistent link: https://www.econbiz.de/10011815891
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Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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When words sweat : identifying signals for loan default in the text of loan applications
Netzer, Oded; Lemaire, Alain; Herzenstein, Michal - In: Journal of marketing research 56 (2019) 6, pp. 960-980
Persistent link: https://www.econbiz.de/10012177745
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The power of brand selfies
Hartmann, Jochen; Heitmann, Mark; Schamp, Christina; … - In: Journal of marketing research 58 (2021) 6, pp. 1159-1177
Persistent link: https://www.econbiz.de/10012794322
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Detecting routines : applications to ridesharing customer relationship management
Dew, Ryan; Ascarza, Eva; Netzer, Oded; Sicherman, Nachum - In: Journal of marketing research 61 (2024) 2, pp. 368-392
Persistent link: https://www.econbiz.de/10014584215
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The customer journey as a source of information
Padilla, Nicolas; Ascarza, Eva; Netzer, Oded - 2023
Persistent link: https://www.econbiz.de/10014468102