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Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry : a machine-learning approach
Kirgiz, Omer Bugra; Kiygi-Calli, Meltem; Cagliyor, Sendi; … - In: Telecommunications policy : the international journal … 48 (2024) 8, pp. 1-18
Persistent link: https://www.econbiz.de/10015069735