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RAISE: leveraging responsible AI for service excellence
Alkire, Linda; Bilgihan, Anil; Bui, M̃y; Buoye, … - In: Journal of service management 35 (2024) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10015078053
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Hybrid intelligence : human-AI collaboration in marketing analytics
Petrescu, Maria; Krishen, Anjala S. - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10014374826
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Marketing analytics in 2024 conferences : AI and data-driven decision-making : editorial
Petrescu, Maria; Krishen, Anjala S. - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 743-745
Persistent link: https://www.econbiz.de/10015138131
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AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria; Krishen, Anjala S.; Kachen, Sheen; … - In: Industrial marketing management : the international … 103 (2022), pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
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Man vs machine : detecting deception in online reviews
Petrescu, Maria; Ajjan, Haya; Harrison, Dana L. - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468777