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Consumer engagement with AI-powered voice assistants : a behavioral reasoning perspective
Acikgoz, Fulya; Perez-Vega, Rodrigo; Okumus, Fevzi; … - In: Psychology & marketing 40 (2023) 11, pp. 2226-2243
Persistent link: https://www.econbiz.de/10014432395
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Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel (ed.); Farquhar, Jillian Dawes (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013396471
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Guest editorial: artificial intelligence in financial services marketing
Mogaji, Emmanuel; Farquhar, Jillian Dawes; Van Esch, Patrick - In: International journal of bank marketing 40 (2022) 6, pp. 1097-1101
Persistent link: https://www.econbiz.de/10013397762
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Human-AI resource relations in value cocreation in service ecosystems
Kaartemo, Valtteri; Helkkula, Anu - In: Journal of service management 36 (2025) 2, pp. 291-306
Persistent link: https://www.econbiz.de/10015401102