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Artificial intelligence
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ECONIS (ZBW)
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How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
2
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
3
The Fifth Industrial Revolution : how harmonious human-machine collaboration is triggering a retail and service [r]evolution
Noble, Stephanie M.
;
Mende, Martin
;
Grewal, Dhruv
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 199-208
Persistent link: https://www.econbiz.de/10013364276
Saved in:
4
The future of artificial intelligence and robotics in the retail and service sector : sketching the field of consumer-robot-experiences : editorial
Noble, Stephanie M.
;
Mende, Martin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 747-756
Persistent link: https://www.econbiz.de/10014326636
Saved in:
5
The future of artificial intelligence and robotics in the retail and service sector
Noble, Stephanie M.
(
ed.
);
Mende, Martin
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014326699
Saved in:
6
How robots will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 245-252
Persistent link: https://www.econbiz.de/10014225842
Saved in:
7
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena
;
Noble, Charles H.
;
Baer, Markus
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
5
,
pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
Saved in:
8
AI is changing the world : for better or for worse?
Grewal, Dhruv
;
Guha, Abhijit
;
Becker, Marc
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10015166490
Saved in:
9
Artificial intelligence in marketing : from computer science to social science
Puntoni, Stefano
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 883-885
Persistent link: https://www.econbiz.de/10015166495
Saved in:
10
Commentary on "AI is changing the world : for better or for worse?"
Kopalle, Praveen K.
;
Gangwar, Manish
;
Uppal, Abhinav
- In:
Journal of macromarketing
44
(
2024
)
4
,
pp. 886-891
Persistent link: https://www.econbiz.de/10015166497
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