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Overcoming consumer resistance to ai in general health care
Gaczek, Piotr; Pozharliev, Rumen; Leszczyński, Grzegorz; … - In: Journal of interactive marketing 58 (2023) 2/3, pp. 321-338
Persistent link: https://www.econbiz.de/10014252997
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AI-activated value co-creation : an exploratory study of conversational agents
Kot, Mateusz; Leszczyński, Grzegorz - In: Industrial marketing management : the international … 107 (2022), pp. 287-299
Persistent link: https://www.econbiz.de/10014230613
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Collaboration with machines in B2B marketing : overcoming managers' aversion to AI-CRM with explainability
Gaczek, Piotr; Leszczyński, Grzegorz; Mouakher, Amira - In: Industrial marketing management : the international … 115 (2023), pp. 127-142
Persistent link: https://www.econbiz.de/10014454862