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Who will be your next customer : a machine learning approach to customer return visits in airline services
Hwang, Syjung; Kim, Jina; Park, Eunil; Kwon, Sang Jib - In: Journal of business research : JBR 121 (2020), pp. 121-126
Persistent link: https://www.econbiz.de/10012417330
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Text analysis of online customer reviews for products in the FCB quadrants : procedure, outcomes, and implications
Kim, Taeyong; Hwang, Seungsoo; Kim, Minkyung - In: Journal of business research : JBR 150 (2022), pp. 676-689
Persistent link: https://www.econbiz.de/10013365829