Text analysis of online customer reviews for products in the FCB quadrants : procedure, outcomes, and implications
Taeyong Kim, Seungsoo Hwang, Minkyung Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Taeyong ; Hwang, Seungsoo ; Kim, Minkyung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 676-689
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| Subject: | FCB Grid | Machine Learning | Means-End Chain | Online Customer Review | Text Analysis | Word Cloud | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Virales Marketing | Viral marketing | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.05.077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013365829