Rasheed, Hafiz Muhammad Wasif; Yuanqiong, He; Khizar, … - In: Journal of Hospitality and Tourism Technology 15 (2024) 2, pp. 211-231
Purpose This study aims to identify, review and synthesize existing literature on key theories, drivers and barriers affecting consumer adoption or resistance to artificial intelligence (AI) in the hospitality sector. Design/methodology/approach This study aims to conduct a complete literature...