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Artificial intelligence-enabled personalization in interactive marketing : a customer journey perspective
Gao, Youjiang; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 663-680
Persistent link: https://www.econbiz.de/10014427944
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Societal attitudes toward service robots : adore, abhor, ignore, or unsure?
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Colladon, … - In: Journal of service research 28 (2025) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10015386476
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Can (A)I give you a ride? : development and validation of the cruise framework for autonomous vehicle services
Osburg, Victoria-Sophie; Yoganathan, Vignesh; Kunz, … - In: Journal of service research 25 (2022) 4, pp. 630-648
Persistent link: https://www.econbiz.de/10013396026
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The mind in the machine : estimating mind perception's effect on user satisfaction with voice-based conversational agents
Yoganathan, Vignesh; Osburg, Victoria-Sophie - In: Journal of business research : JBR 175 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014549659
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Heterogenous evaluations of autonomous vehicle services : an extended theoretical framework and empirical evidence
Yoganathan, Vignesh; Osburg, Victoria-Sophie - In: Technological forecasting and social change : an … 198 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015075537
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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246