Bhuiyan, Kamrul Hasan; Selim Ahmed; Jahan, Israt - In: Journal of Hospitality and Tourism Insights 7 (2024) 2, pp. 968-985
Purpose The study investigates the consumer’s attitude to using artificial intelligence (AI) devices in hospitality service settings considering social influence, hedonic motivation, anthropomorphism, effort expectancy, performance expectancy and emotions. Design/methodology/approach This...