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Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
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