Purpose In the uncertain business environment, the supply chains are under pressure to balance routine operations and prepare for adverse events. Consequently, this research investigates how artificial intelligence is used to enable resilience among supply chains. Design/methodology/approach...

Supply Chain Analytics (SCA) has emerged as a critical factor in determining the success of electronic commerce (E-commerce) companies. This review investigates the significant impact that SCA has had on the advertising landscape in the e-commerce industry. This article examines the complex...

Purpose The paper aims to analyze the potential of artificial intelligence (AI) in enhancing marketing capabilities for Indian fast-moving consumer goods (FMCG) firms, with appropriate emphasis on dynamic capabilities (DC). By integrating AI into their operations, companies can enhance diverse...

This paper introduces a new model following an approach to the design of an artificial intelligence control technique that employs Mamdani type fuzzy logic control. The model following this approach has the inherent advantage of being suitable for practical applications, as it eliminates the...