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The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
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The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
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Effects of direct-to-consumer advertising of prescription drugs on prices
Kalyanaram, Gurumurthy; Phelan, John - In: The journal of business and economic studies 17 (2011) 2, pp. 67-76
Persistent link: https://www.econbiz.de/10009507683