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Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush; Chung, Cindy; Erramilli, M. Krishna; … - In: Handbook of research on Asian business, (pp. 125-143). 2007
Persistent link: https://www.econbiz.de/10003401229
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Asynchronous political and economic development and the Asian financial crisis: a preliminary analysis
Santoro, Michel A.; Kim, Changsu - In: Extending the eclectic paradigm in international …, (pp. 173-180). 2003
Persistent link: https://www.econbiz.de/10001762521
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Emerging Asian MNCs
Kim, Changsu; Park, Donghyun - In: Asia Pacific business review 21 (2015) 4, pp. 457-463
Persistent link: https://www.econbiz.de/10011405843