Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Piyush Sharma, Cindy M. Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran
| Year of publication: |
2007
|
|---|---|
| Authors: | Sharma, Piyush ; Chung, Cindy ; Erramilli, M. Krishna ; Sivakumaran, Bharadhwaj |
| Published in: |
Handbook of research on Asian business. - Cheltenham[u.a.] : Edward Elgar Pub., ISBN 1-84376-960-3. - 2007, p. 125-143
|
| Subject: | Wirtschaftslage | Macroeconomic performance | Strategisches Management | Strategic management | Marketing | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Unternehmenserfolg | Firm performance | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003401229