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Explaining bundle-framing effects with signaling theory
Moon, Jihwan; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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Essays on consumption behavior, economic growth and public policy
Yang, Chengyu - 2005
Persistent link: https://www.econbiz.de/10003384702
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The effect of discount pricing and bundling on the sales of game as a service : an empirical investigation
Choi, Hoon Seok; Chen, Charlie C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012156389
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The macroeconomic impact of payment cards
Banka, Holti - In: Journal of payments strategy & systems 11 (2017/2018) 4, pp. 313-333
Persistent link: https://www.econbiz.de/10011849677
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Essays on competitive analysis : firm strategies and market structure
Jahn, Eric - 2007
Persistent link: https://www.econbiz.de/10003637553
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The effect of bundling on the stable coalition in the composite goods market
Lee, Tae Eui; Wang, Gyu-ho - In: Journal of economic research 14 (2009) 3, pp. 309-328
Persistent link: https://www.econbiz.de/10003932481
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On bundling in insurance markets
Janssen, Maarten C. W. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003813445
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Liquid bundles
Farhi, Emmanuel; Tirole, Jean - In: Journal of economic theory 158 (2015), pp. 634-655
Persistent link: https://www.econbiz.de/10011548918
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The communication requirements of efficient allocations and supporting prices
Nisan, Noam; Segal, Ilya - In: Journal of economic theory 129 (2006) 1, pp. 192-224
Persistent link: https://www.econbiz.de/10003350523