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Customer engagement marketing

Palmatier, Robert W. (ed.); Kumar, V. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011671138

Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014

Hamilton, Rebecca W. (contributor) - 2015

Persistent link: https://www.econbiz.de/10011288446

Grundlagen des CRM : Konzepte und Gestaltung

Hippner, Hajo (ed.); Wilde, Klaus D. (ed.) - 2006 - 2., überarb. und erw. Aufl., [Nachdr.]

Persistent link: https://www.econbiz.de/10014274780

The dark side of CRM : customers, relationships and management

Nguyen, Bang Xuân (contributor); Simkin, Lyndon (contributor) - 2016

Persistent link: https://www.econbiz.de/10013547328

Handbook of research on consumerism and buying behavior in developing nations

Gbadamosi, Ayantunji (ed.) - 2016

Foreword -- Preface -- Acknowledgment -- Consumer behaviour in developing nations : a conceptual overview / Ayantunji Gbadamosi, University of East London, UK -- Customer perceived value of frequent flyer programmes : an empirical study of airline passengers in China / Zhibin Lin ,Northumbria...

Persistent link: https://www.econbiz.de/10013548531

Grundlagen des CRM : Konzepte und Gestaltung

Hippner, Hajo (contributor); Wilde, Klaus D. (contributor) - 2006 - 2., überarbeitete und erweiterte Auflage

Kundenbeziehungen -- Modifikation von Kundenverhalten als Kernaufgabe des CRM -- Besonderheiten von Kundenbeziehungen im Internet -- Der …

Persistent link: https://www.econbiz.de/10014014262

Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing

Belz, Christian (ed.); Künzler, Hans-Peter (contributor) - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008746824

Customer retention in the automotive industry : quality, satisfaction and loyalty

Johnson, Michael D. (ed.); Herrmann, Andreas (contributor); … - 1997

Persistent link: https://www.econbiz.de/10000640799

Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013

Slotegraaf, Rebecca (ed.); Griffith, David (ed.) - Summer Educators' Conference <2013, Boston, Mass.> - 2014

Persistent link: https://www.econbiz.de/10010360300

The law and economics of property rights to radio spectrum : a conference sponsored by the Program on Telecommunications Policy, Institute of Governmental Affairs, University of Ca...

Hazlett, Thomas W. (contributor) - 1998

Persistent link: https://www.econbiz.de/10001256092

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