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~subject:"Aufsatzsammlung"
~subject:"Economics"
~subject:"marketing"
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Data Mining - Ein einführender...
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Aufsatzsammlung
Economics
marketing
Marketing
31,385
Data Mining
5,867
Data mining
5,797
Marketingmanagement
3,566
Marketing management
3,347
Theorie
2,780
Theory
2,761
Deutschland
2,209
Consumer behaviour
2,165
Konsumentenverhalten
2,036
Big Data
1,976
Big data
1,965
Germany
1,860
USA
1,431
Management
1,270
United States
1,266
Relationship marketing
1,188
Strategisches Management
1,173
Beziehungsmarketing
1,162
Agribusiness
1,106
Marktforschung
1,070
Online-Marketing
903
Internet marketing
901
Social Web
889
Social web
886
Werbung
848
Marketingtheorie
825
Marketing theory
820
Innovation
799
Brand management
787
Markenführung
777
Market research
777
Internet
741
Agricultural and Food Policy
730
Advertising
727
Electronic Commerce
723
Demand and Price Analysis
652
Künstliche Intelligenz
642
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1,287
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2,019
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1,816
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26
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11
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Article in journal
871
Aufsatz in Zeitschrift
871
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57
Non-commercial literature
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52
Konferenzschrift
37
Arbeitspapier
31
Festschrift
30
Aufsatz im Buch
22
Aufsatzsammlung
22
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Thesis
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19
Congress Report
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Sammelwerk
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research-article
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Amtliche Publikation
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670
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3
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1
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Bruhn, Manfred
26
Fritz, Wolfgang
25
Rausser, Gordon C.
25
Armstrong, JS
14
Belz, Christian
12
Huber, Frank
10
Kuß, Alfred
10
Meffert, Heribert
10
Reinecke, Sven
10
Heinemann, Gerrit
9
Jayne, Thomas S.
9
Kreutzer, Ralf T.
9
Perloff, Jeffrey M
9
Tomczak, Torsten
9
Jabbar, Mohammad A.
8
Kaluzhsky, Mikhail
8
Schröder, Hendrik
8
Sidorchuk, Сидорчук Роман Роальдович
8
Stauss, Bernd
8
Stremersch, Stefan
8
Wetzels, Martin
8
Bauer, Hans H.
7
Just, Richard E.
7
Karp, Larry
7
Odekerken-Schröder, Gaby
7
Tschirley, David L.
7
Unger, Fritz
7
Volle, Pierre
7
Woodside, Arch G.
7
Backhaus, Klaus
6
Bergmann, Gustav
6
Burmann, Christoph
6
Kleinaltenkamp, Michael
6
Nagy, Szabolcs
6
Odekerken- Schröder, Gaby
6
Rennhak, Carsten
6
Ahlert, Dieter
5
Baker, Michael John
5
Bloemer, Josée
5
Dekker, Rommert
5
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Department of Agricultural and Resource Economics, University of California-Berkeley
47
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Department of Agricultural, Food and Resource Economics, Michigan State University
24
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
HAL
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
International Labour Organization (ILO), United Nations
19
University of Western Sydney
19
EconWPA
17
eSocialSciences
15
Technische Universität <Braunschweig> / Institut für Marketing
12
Agricultural and Applied Economics Association - AAEA
11
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
11
United States Department of Agriculture, National Animal Health Monitoring System
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
College of Law and Business
8
Economic and Social Commission for Asia and the Pacific (ESCAP), United Nations
8
European Association of Agricultural Economists - EAAE
8
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
8
School of Marketing and International Business
8
Southern Agricultural Economics Association - SAEA
8
Center for Tobacco Control Research and Education, UC San Francisco
7
College of Business
7
Department of Agribusiness and Applied Economics, North Dakota State University
7
Economics Research, World Bank Group
7
Université Paris-Dauphine (Paris IX)
7
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
Princeton University Press
6
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
6
Technische Universität Braunschweig / Institut für Marketing
6
Tilburg University, School of Economics and Management
6
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
5
Rural Development Program, Department of Agriculture
5
American Marketing Association
4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
4
Erasmus University Rotterdam, Econometric Institute
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
4
Hochschule <Wismar> / Fachbereich Wirtschaft
4
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Published in...
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Management Science
124
Management science : journal of the Institute for Operations Research and the Management Sciences
53
MPRA Paper
40
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Ovidius University Annals, Economic Sciences Series
25
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Post-Print / HAL
21
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
20
ILO Working Papers
19
Annals of marketing-mba
17
Annals of Faculty of Economics
16
CUDARE Working Paper Series
16
General Economics and Teaching
16
Journal of Business Ethics
16
Management & Marketing
16
Romanian Statistical Review Supplement
15
Working Papers / eSocialSciences
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Business history
13
International journal of consumer studies
13
Journal of marketing management : MM
13
Revista de Marketing Online (Journal of Online Marketing)
13
Journal of marketing education : JME
12
Journal of travel and tourism marketing
12
World Review of Entrepreneurship, Management and Sustainable Development
12
Food Security Collaborative Policy Briefs
11
Journal of Agricultural and Applied Economics
11
Journal of strategic marketing
11
Health marketing quarterly
10
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
The AMFITEATRU ECONOMIC journal
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Food Security Collaborative Working Papers
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
Marketing theory
9
Operations research
9
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Source
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RePEc
1,248
USB Cologne (EcoSocSci)
1,204
ECONIS (ZBW)
1,005
USB Cologne (business full texts)
161
BASE
128
EconStor
92
Other ZBW resources
32
ArchiDok
2
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1
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
2
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
3
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
4
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
5
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
6
Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina
;
Meghişan, Gheorghe
-
2021
Persistent link: https://www.econbiz.de/10013254539
Saved in:
7
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
8
On realising the utopian potential of big data analytics for maximising return on
marketing
investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
9
Build the customer-centric organisation : using data and analytics to accelerate competitive advantage
Gilchrist, Sheri
- In:
Journal of digital banking
1
(
2016/2017
)
3
,
pp. 240-248
Persistent link: https://www.econbiz.de/10011639231
Saved in:
10
Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
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