Applying data mining method for marketing purpose in social networks : case of Tebyan
Hani Sharifian, Mohammad Meisam Danesh Ashtiani and Nastaran Hajiheydari
| Year of publication: |
2017
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|---|---|
| Authors: | Sharifian, Hani ; Ashtiani, Mohammad Meisam Danesh ; Hajiheydari, Nastaran |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 2, p. 116-135
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| Subject: | data mining | social network | marketing | segmentation | marketing strategy | electronic marketing | target marketing | two-step | Kohnen | K-means | Data Mining | Data mining | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Social Web | Social web | Marketing | Zielgruppe | Target group | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011796488