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~subject:"Aufsatzsammlung"
~subject:"marketing"
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Data Mining - Ein einführender...
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Aufsatzsammlung
marketing
Marketing
29,079
Data Mining
5,752
Data mining
5,608
Marketingmanagement
3,501
Marketing management
3,273
Theorie
2,761
Theory
2,739
Deutschland
2,201
Konsumentenverhalten
1,976
Consumer behaviour
1,969
Big Data
1,922
Big data
1,912
Germany
1,836
USA
1,371
United States
1,265
Management
1,206
Strategisches Management
1,160
Relationship marketing
1,143
Beziehungsmarketing
1,140
Agribusiness
1,104
Marktforschung
1,055
Online-Marketing
869
Social Web
862
Internet marketing
860
Social web
859
Werbung
843
Economics
834
Marketingtheorie
813
Marketing theory
761
Markenführung
758
Brand management
743
Market research
743
Agricultural and Food Policy
730
Electronic Commerce
710
Innovation
708
Internet
671
Demand and Price Analysis
652
Crop Production/Industries
640
Advertising
615
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Free
1,253
Undetermined
684
Type of publication
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Article
1,711
Book / Working Paper
1,251
Other
26
Journal
7
Type of publication (narrower categories)
All
Article in journal
806
Aufsatz in Zeitschrift
806
Working Paper
51
Article
49
Graue Literatur
43
Non-commercial literature
43
Festschrift
30
Arbeitspapier
29
Konferenzschrift
21
Thesis
21
Aufsatz im Buch
19
Book section
19
Congress Report
19
Aufsatzsammlung
16
Bibliographie
10
Collection of articles of several authors
10
Conference paper
10
Konferenzbeitrag
10
Sammelwerk
10
Hochschulschrift
5
Conference Paper
4
Bibliografie
2
Report
2
Amtliche Publikation
1
Amtsdruckschrift
1
Audio- / visual Ressource
1
Book Part
1
Case Study
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Doctoral Thesis
1
Government document
1
Handbook
1
Handbuch
1
Magazin
1
Market information
1
Marktinformation
1
Nachruf
1
Proceedings
1
Research Report
1
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English
1,362
Undetermined
1,213
German
330
Spanish
28
French
26
Romanian
21
Polish
11
Czech
4
Portuguese
4
Russian
3
Serbian
2
Old English (ca. 450-1100)
1
Hungarian
1
Kazakh
1
Lithuanian
1
Dutch
1
Slovenian
1
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Author
All
Fritz, Wolfgang
25
Rausser, Gordon C.
25
Armstrong, JS
14
Bruhn, Manfred
10
Belz, Christian
9
Jayne, Thomas S.
9
Perloff, Jeffrey M
9
Jabbar, Mohammad A.
8
Kaluzhsky, Mikhail
8
Sidorchuk, Сидорчук Роман Роальдович
8
Wetzels, Martin
8
Just, Richard E.
7
Karp, Larry
7
Odekerken-Schröder, Gaby
7
Reinecke, Sven
7
Stremersch, Stefan
7
Tschirley, David L.
7
Volle, Pierre
7
Woodside, Arch G.
7
Bergmann, Gustav
6
Nagy, Szabolcs
6
Odekerken- Schröder, Gaby
6
Baker, Michael John
5
Bauer, Hans H.
5
Bloemer, Josée
5
Dekker, Rommert
5
Eckhardt, Giana M.
5
Eliaz, Kfir
5
Grigorescu, Adriana
5
Herstatt, Cornelius
5
Katsonis, Nikolaos
5
Kaynak, Erdener
5
Kerner, Martin
5
Meffert, Heribert
5
Orzan, Mihai
5
Rauschnabel, Philipp A.
5
Ruyter, Ko de
5
Schröder, Hendrik
5
Simon, Hermann
5
Spiegler, Ran
5
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Institution
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Department of Agricultural and Resource Economics, University of California-Berkeley
47
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Department of Agricultural, Food and Resource Economics, Michigan State University
24
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
HAL
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
International Labour Organization (ILO), United Nations
19
University of Western Sydney
19
EconWPA
17
eSocialSciences
15
Technische Universität <Braunschweig> / Institut für Marketing
12
Agricultural and Applied Economics Association - AAEA
11
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
11
United States Department of Agriculture, National Animal Health Monitoring System
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
College of Law and Business
8
Economic and Social Commission for Asia and the Pacific (ESCAP), United Nations
8
European Association of Agricultural Economists - EAAE
8
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
8
School of Marketing and International Business
8
Southern Agricultural Economics Association - SAEA
8
Center for Tobacco Control Research and Education, UC San Francisco
7
College of Business
7
Department of Agribusiness and Applied Economics, North Dakota State University
7
Economics Research, World Bank Group
7
Université Paris-Dauphine (Paris IX)
7
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
Princeton University Press
6
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
6
Technische Universität Braunschweig / Institut für Marketing
6
Tilburg University, School of Economics and Management
6
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
5
Rural Development Program, Department of Agriculture
5
American Marketing Association
4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
4
Erasmus University Rotterdam, Econometric Institute
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
4
Hochschule <Wismar> / Fachbereich Wirtschaft
4
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Published in...
All
Management Science
124
Management science : journal of the Institute for Operations Research and the Management Sciences
51
MPRA Paper
40
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
31
Ovidius University Annals, Economic Sciences Series
25
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Post-Print / HAL
21
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
20
ILO Working Papers
19
Annals of marketing-mba
17
Annals of Faculty of Economics
16
CUDARE Working Paper Series
16
General Economics and Teaching
16
Journal of Business Ethics
16
Management & Marketing
16
Romanian Statistical Review Supplement
15
Working Papers / eSocialSciences
15
International journal of consumer studies
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Revista de Marketing Online (Journal of Online Marketing)
13
Journal of marketing education : JME
12
Journal of marketing management : MM
12
Journal of travel and tourism marketing
12
World Review of Entrepreneurship, Management and Sustainable Development
12
Food Security Collaborative Policy Briefs
11
Journal of Agricultural and Applied Economics
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of strategic marketing
10
The AMFITEATRU ECONOMIC journal
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Business history
9
Food Security Collaborative Working Papers
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Проблемы современной экономики
9
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Source
All
RePEc
1,245
ECONIS (ZBW)
901
USB Cologne (EcoSocSci)
472
USB Cologne (business full texts)
161
BASE
128
EconStor
86
ArchiDok
2
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1
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
2
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
3
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
4
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
5
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
6
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
7
Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
Saved in:
8
On realising the utopian potential of big data analytics for maximising return on
marketing
investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
Saved in:
9
Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina
;
Meghişan, Gheorghe
-
2021
Persistent link: https://www.econbiz.de/10013254539
Saved in:
10
Build the customer-centric organisation : using data and analytics to accelerate competitive advantage
Gilchrist, Sheri
- In:
Journal of digital banking
1
(
2016/2017
)
3
,
pp. 240-248
Persistent link: https://www.econbiz.de/10011639231
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