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~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Business network
27
Unternehmensnetzwerk
27
B-to-B-Marketing
12
Business-to-business marketing
12
Relationship marketing
11
Beziehungsmarketing
9
Lieferantenmanagement
9
Supplier relationship management
9
Marketingmanagement
7
Großbritannien
6
Interaction
6
Management
6
Strategisches Management
6
United Kingdom
6
Marketing management
5
Aussenwirtschaftsbetrieb
4
Investitionsgütermarketing
4
Salespeople
4
Unternehmen
4
Verkaufspersonal
4
Actor-network theory
3
Akteur-Netzwerk-Theorie
3
Cognition
3
Contract
3
Cooperation
3
Distribution channel
3
Innovation management
3
Innovationsmanagement
3
Knowledge management
3
Kognition
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Organizational behaviour
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Selling
3
USA
3
Uganda
3
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Type of publication
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Book / Working Paper
3
Language
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English
2
Undetermined
1
Author
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Ford, David
3
Institution
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IMP Group
3
Source
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USB Cologne (EcoSocSci)
3
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1
Understanding business markets : interaction, relationships and networks
Ford, David
(
contributor
)
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004347389
Saved in:
2
Understanding business marketing and purchasing : an interaction approach
Ford, David
(
contributor
)
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10004766191
Saved in:
3
Understanding business markets : interaction, relationships and networks
Ford, David
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10004092487
Saved in:
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