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~subject:"Augmented reality"
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Augmented reality
Consumer behaviour
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Ferrell, O. C.
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The journal of services marketing
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Examining the customer experience in the metaverse retail revolution
Gleim, Mark R.
;
McCullough, Heath
;
Gabler, Colin
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015156886
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Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, O. C.
;
Gabler, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
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