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Interactive Pricing

Spann, Martin - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 151-164). 2007

Persistent link: https://www.econbiz.de/10003565781

Interactive Pricing

Spann, Martin - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 151-164). 2008

Persistent link: https://www.econbiz.de/10003762119

The effects of reference prices on bidding behavior in interactive pricing mechanisms

Wolk, Agnieszka; Spann, Martin - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 2-18

Persistent link: https://www.econbiz.de/10003795383

An empirical analysis of bidding fees in name-your-own-price auctions

Bernhardt, Martin; Spann, Martin - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 283-296

Persistent link: https://www.econbiz.de/10008760278

Managing information diffusion in Name-Your-Own-Price auctions

Hinz, Oliver; Spann, Martin - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 474-485

Persistent link: https://www.econbiz.de/10008655576

Interaktive Preismaßnahmen bei Low-Cost-Fluglinien

Spann, Martin; Klein, Joachim; Makhlouf, Karim; … - In: Revenue Management, (pp. 53-77). 2005

Persistent link: https://www.econbiz.de/10002990705

Buyer behavior in customer-driven pricing mechanisms

Stich, Lucas - 2017 - 1st edition

Persistent link: https://www.econbiz.de/10011671972

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Spann, Martin; Tellis, Gerard J. - 2014

The Internet has enabled consumers to make more informed decisions more conveniently with apparently more efficient price-clearing mechanisms than was available before its advent. One such mechanism is the name-your own-price auction. The authors study the extent to which decisions made in such...

Persistent link: https://www.econbiz.de/10014027065