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Auslandsinvestition
Einzelhandel
11
Retail trade
11
Distribution channel
10
Vertriebsweg
10
Consumer behaviour
8
Marketingmanagement
8
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
7
Absatzweg
6
Globalisierung
5
Globalization
5
International market entry
5
Internationaler Markteintritt
5
Marketing
5
Marketing management
5
Multinationales Unternehmen
4
Transnational corporation
4
Wholesale trade
4
Brand management
3
Cultural identity
3
Export
3
Großhandel
3
Kulturelle Identität
3
Markenführung
3
Marketing channels
3
Online retailing
3
Online-Handel
3
Retail internationalization
3
USA
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand image
2
Distribution channels
2
Einzelhandelsbetrieb
2
Empirical study
2
Exports
2
Firm performance
2
Foreign investment
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English
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Andras, Trina Larsen
2
Dimitrova, Boryana V.
2
Rosenbloom, Bert
2
Kim, Saejoon
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Do retail foreign direct investment restrictions affect retail channel structure?
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011435901
Saved in:
2
Retail internationalization : a review and directions for future research
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012119160
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