Considering the growing importance of EDI in improving business performance examines the level of EDI usage in industrial buying and attitudes towards EDI among Australian organizations. Reports the results of a survey. Suggests that the use of computers for communication is expected to increase...

Purpose – This paper aims to investigate the effects of customer equity drivers on customer loyalty via customer trust in a B2B context. Design/methodology/approach – A self‐administered online survey was conducted to collect data from the organizational customers of an on‐hold service...

Examines the role and importance of customer‐contact personnel in the marketing of a bank′s financial services and the importance of customer service in retail banking. Customer‐contact personnel from suburban branches of an Australian retail bank identified their level of agreement with...

Reports that the increased calls for transparency and accountability in government organizations underscores the need for a market orientation even among government departments. Considers the degree of market orientation and its effect on the organizational commitment in government departments...

Amid rapid changes in the tertiary education sector witnessed in recent years, issues such as performance and accountability are becoming increasingly important. Among other things, market orientation has often been linked to performance. Investigates the degree of market orientation and its...