This article presents a case study in the fields of marketing and business problem solving in general. The formal disciplines of structured creative problem solving were used to solve a substantial problem and simultaneously to identify ways of exploiting the opportunities that lay within it....

Purpose – To describe and discuss the use of educational drama in marketing education, including its relative advantages to both learners and trainers. Design/methodology/approach – The paper involves exploratory qualitative research, using sentence completion and reflective diaries. The...