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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
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Internships in marketing : goals, structures and assessment - student, company and academic perspectives
Alpert, Frank; Heaney, Joo-Gim; Kuhn, Kerri-Ann L. - In: Australasian marketing journal 17 (2009) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10003886471
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Marketing education and the missing P : evidence from Australia
Lowe, Ben; Lowe, Julian F. - In: Journal of strategic management education : JSME 5 (2009) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10003981317
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The role and application of social marketing in managing water consumption : a case study
Lowe, Ben; Lynch, David; Lowe, Julian - In: International journal of nonprofit & voluntary sector … 19 (2014) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10010483798