The increasing use of consumer databases by companies has led to increased levels of concern among consumers that their personal information may not be in safe hands once divulged to companies. A few studies have shown that consumer concern about information privacy may impact on consumer...

Purpose – The purpose of this paper is to examine whether individuals who prefer different volunteering organisations have different self‐concepts, whether individuals perceive their preferred volunteering organisation as more similar to their self‐concept than other volunteering...

Purpose – The purpose of this paper is to tests three hypotheses: non‐profit organizations follow a customer‐centered approach to marketing; marketing is run by marketing‐trained staff; and cross‐continental differences in the adoption of marketing in the UK, the USA, and Australia exist...