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The antecedents of word-of-mouth behaviour : the service quality perspective

Wong, Ho Yin; Perrone, Anthony - In: Strategic marketing in fragile economic conditions, (pp. 185-202). 2014

Persistent link: https://www.econbiz.de/10010416837

Foreign market entry mode choice : internal and external perspectives

Wong, Ho Yin - In: Cultural and technological influences on global business, (pp. 46-62). 2013

Persistent link: https://www.econbiz.de/10009756857

The mediating role of innovation in strategic international marketing

Wong, Ho Yin - In: Handbook of research on effective marketing in …, (pp. 27-46). 2014

Persistent link: https://www.econbiz.de/10010403589

Service versus product brands : understanding international adaptation

Wong, Ho Yin; Merrilees, Bill - In: Journal for international business and entrepreneurship … 4 (2009) 3, pp. 231-242

Persistent link: https://www.econbiz.de/10003919239

Exploring marketing strategies for Islamic spiritual tourism

Haq, Farooq; Wong, Ho Yin - In: Handbook of Islamic marketing, (pp. 319-337). 2011

Persistent link: https://www.econbiz.de/10009349642

Service quality in a higher education context : an integrated model

Sultan, Parves; Wong, Ho Yin - In: Asia Pacific journal of marketing and logistics 24 (2012) 5, pp. 755-784

Persistent link: https://www.econbiz.de/10009686050

Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia

Sultan, Parves; Wong, Ho Yin - In: Cultural and technological influences on global business, (pp. 447-468). 2013

Persistent link: https://www.econbiz.de/10009757777

Environmental scanning : an information system framework for strategic decisions in SMEs ; a case study analysis

Wong, Ho Yin; Sultan, Parves; Sit, Jason Kokho; Li, En; … - In: Handbook of research on strategic management in small …, (pp. 40-54). 2014

Persistent link: https://www.econbiz.de/10010361886

Is spiritual tourism a new strategy for marketing Islam?

Haq, Farooq; Wong, Ho Yin - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 136-148

Persistent link: https://www.econbiz.de/10008689100

Foreign market entry mode choice of Australian firms

Wong, Ho Yin; Merrilees, Bill - In: International Journal of Trade and Global Markets 2 (2009) 3/4, pp. 250-266

The purpose of this study is to explore why firms choose an export mode over a non-export mode. Based on the institutional and research and capability perspectives, a theoretical model incorporating brand orientation, commitment, experience, industry group and foreign market competition...

Persistent link: https://www.econbiz.de/10010670353