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Australia
Consumer behaviour
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Viral marketing
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Virales Marketing
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China
5
Brand management
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Australien
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Uncles, Mark D.
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Gregory, Gary
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Patterson, Paul G.
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Scott, Jane
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Zhao, Lihua
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Australasian marketing journal
1
Data mining for design and marketing
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ECONIS (ZBW)
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The use of online market analysis systems to achieve competitive advantage
Zhao, Lihua
;
Uncles, Mark D.
;
Gregory, Gary
- In:
Data mining for design and marketing
,
(pp. 35-56)
.
2009
Persistent link: https://www.econbiz.de/10003861732
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2
How the local competition defeated a global brand : the case of Starbucks
Patterson, Paul G.
;
Scott, Jane
;
Uncles, Mark D.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10003940462
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