Narrow search
Showing 1 - 4 of 4
Cover Image
Marketing's reputation and influence in the firm
Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of business research : JBR 65 (2012) 3, pp. 446-452
Persistent link: https://www.econbiz.de/10009507161
Cover Image
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B. - In: Journal of marketing 77 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
Cover Image
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Cover Image
Marketing's strategic influence in Australian firms: a review and survey
Merlo, Omar; Auh, Seigyoung - In: Australasian marketing journal 18 (2010) 2, pp. 49-56
Persistent link: https://www.econbiz.de/10003975203