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~subject:"Australien"
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Australien
Beziehungsmarketing
14
Consumer behaviour
14
Relationship marketing
14
Konsumentenverhalten
13
Australia
7
Customer satisfaction
7
Brand management
6
Kundenzufriedenheit
6
Marketing
6
Markenführung
5
Brand
4
Dienstleistungsqualität
4
Kundenbindungsprogramm
4
Loyalty program
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Service quality
4
Brand image
3
Customer loyalty
3
Customer retention
3
Customer service
3
Customer value
3
Einzelhandel
3
Firm performance
3
Kundenbindung
3
Kundenwert
3
Loyalty
3
Markenimage
3
Retail trade
3
Trust
3
Unternehmenserfolg
3
Advertising effects
2
Attitudinal loyalty
2
Bayesian
2
Behavioural loyalty
2
Brand equity
2
Brand evaluations
2
Category management
2
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English
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Ramaseshan, B.
2
Caruana, Albert
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Ewing, Michael
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Hui, Laine Tan Hsin
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Rabbanee, Fazlul K.
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Market orientation and performance in the public sector : the role of organisational commitment
Caruana, Albert
;
Ramaseshan, B.
;
Ewing, Michael
-
1996
Persistent link: https://www.econbiz.de/10000973818
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2
Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Hui, Laine Tan Hsin
- In:
The journal of business & industrial marketing
28
(
2013
)
4
,
pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
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