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Citations as a currency : every performance measure creates its own behaviour ; commentary on the Soutar, Wilkinson, & Young article
Oppewal, Harmen - In: Australasian marketing journal 23 (2015) 2, pp. 162-164
Persistent link: https://www.econbiz.de/10011338622
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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009
Persistent link: https://www.econbiz.de/10003902740
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The influence of ethnic attributes on ethnic consumer choice of service outlet
Huang, Yan; Oppewal, Harmen; Mavondo, Felix - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 877-898
Persistent link: https://www.econbiz.de/10009763959
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Determinants of franchise conversion : a franchisee perspective
Hodge, Cori; Oppewal, Harmen; Terawatanavong, Civilai - In: European journal of marketing : EJM 47 (2013) 10, pp. 1554-1575
Persistent link: https://www.econbiz.de/10010201748
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Predicting early adoption of successive video player generations
Rijnsoever, Frank J. van; Oppewal, Harmen - In: Technological forecasting & social change : an … 79 (2012) 3, pp. 558-569
Persistent link: https://www.econbiz.de/10009536572
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Segmenting consumers based on how they spend a tax rebate : an analysis of the Australian stimulus payment
Oppewal, Harmen; Paas, Leonard J.; Crouch, Geoffrey I.; … - In: Journal of economic psychology : research in economic … 31 (2010) 4, pp. 510-519
Persistent link: https://www.econbiz.de/10009272636
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395
Persistent link: https://www.econbiz.de/10003875625