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~subject:"Australien"
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"Regions" as brands : an empir...
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Australien
Consumer behaviour
113
Konsumentenverhalten
110
Relationship marketing
44
Beziehungsmarketing
43
Australia
35
Großbritannien
34
Brand management
32
United Kingdom
32
Markenführung
30
Brand image
25
Markenimage
25
Wine
25
Theorie
24
Theory
24
Luxury goods
22
Luxusgüter
22
Marketing management
22
Marketingmanagement
22
Social Web
20
Social web
20
Customer satisfaction
19
Marketing
19
Service quality
19
Advertising
18
Online retailing
18
Online-Handel
18
Advertising effects
17
Brand
17
Dienstleistungsqualität
17
Economic growth
17
Emotion
17
Kundenzufriedenheit
17
Retail trade
17
Wein
17
Werbewirkung
17
Wirtschaftswachstum
17
E-commerce
16
Einzelhandel
16
Electronic Commerce
16
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Undetermined
6
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1
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Article
23
Book / Working Paper
1
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
8
Book section
8
Case study
3
Fallstudie
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
24
Author
All
Wong, Ho Yin
10
Hall, John
7
Thaichon, Park
4
O'Mahony, Barry
3
Sultan, Parves
3
Haq, Farooq
2
Lockshin, Larry
2
Lockstone-Binney, Leonie
2
Merrilees, Bill
2
Quach, Sara
2
Arambewela, Rodney
1
Atay, Lutfi
1
Basarin, V. John
1
Bavalur, Amulya Sai
1
Binney, Wayne
1
Bruwer, Johan
1
Cohen, Justin
1
Doucouliagos, Chris
1
Faulkner, Margaret
1
Frazer, Lorelle
1
Gajbhiyeb, Rahul Gautam
1
Gayler, John
1
Hirche, Martin
1
Hung, Jia-yi
1
Jebarajakirthy, Charles
1
Jeffery, Tayla
1
Li, En
1
Lockshin, Lawrence S.
1
Nair, Meeta
1
Ngo, Liem Viet
1
Page, Bill
1
Perrone, Anthony
1
Romaniuk, Jenni
1
Roussety, Maurice
1
Sharp, Byron
1
Sit, Jason Kokho
1
Tatuu, Puja
1
Trembath, Richard
1
Trinh, Giang
1
Vieceli, Julian
1
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Published in...
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Asia Pacific journal of marketing and logistics
2
Cultural and technological influences on global business
2
Journal of travel and tourism marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Global cases on hospitality industry
1
Handbook of Islamic marketing
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on strategic management in small and medium enterprises
1
International journal of business and globalisation : IJBG
1
International journal of hospitality management
1
International journal of trade and global markets
1
International journal of wine business research
1
Journal for international business and entrepreneurship development
1
Journal of Islamic marketing : JIMA
1
Journal of food products marketing
1
School working papers / Economics series / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
1
Services marketing quarterly
1
Strategic marketing in fragile economic conditions
1
Subsistence entrepreneurship : the interplay of collaborative innovation, sustainability and social goals
1
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ECONIS (ZBW)
24
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1
Branding consistency across product portfolios in the wine industry
Jeffery, Tayla
;
Hirche, Martin
;
Faulkner, Margaret
; …
- In:
International journal of wine business research
36
(
2024
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10015326973
Saved in:
2
Foreign market entry mode choice : internal and external perspectives
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 46-62)
.
2013
Persistent link: https://www.econbiz.de/10009756857
Saved in:
3
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
Saved in:
4
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
5
Exploring marketing strategies for Islamic spiritual tourism
Haq, Farooq
;
Wong, Ho Yin
- In:
Handbook of Islamic marketing
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10009349642
Saved in:
6
Service quality in a higher education context : an integrated model
Sultan, Parves
;
Wong, Ho Yin
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 755-784
Persistent link: https://www.econbiz.de/10009686050
Saved in:
7
Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia
Sultan, Parves
;
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 447-468)
.
2013
Persistent link: https://www.econbiz.de/10009757777
Saved in:
8
The antecedents of word-of-mouth behaviour : the service quality perspective
Wong, Ho Yin
;
Perrone, Anthony
- In:
Strategic marketing in fragile economic conditions
,
(pp. 185-202)
.
2014
Persistent link: https://www.econbiz.de/10010416837
Saved in:
9
Environmental scanning : an information system framework for strategic decisions in SMEs ; a case study analysis
Wong, Ho Yin
;
Sultan, Parves
;
Sit, Jason Kokho
;
Li, En
; …
- In:
Handbook of research on strategic management in small …
,
(pp. 40-54)
.
2014
Persistent link: https://www.econbiz.de/10010361886
Saved in:
10
Is spiritual tourism a new strategy for marketing Islam?
Haq, Farooq
;
Wong, Ho Yin
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10008689100
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