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Are experts better than potential users in predicting the uptake of an innovation? : extending the use of the Juster Scale
Faulkner, Margaret; Corkindale, David R. - In: Technological forecasting & social change : an … 76 (2009) 7, pp. 910-916
Persistent link: https://www.econbiz.de/10003892269
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Branding consistency across product portfolios in the wine industry
Jeffery, Tayla; Hirche, Martin; Faulkner, Margaret; … - In: International journal of wine business research 36 (2024) 4, pp. 473-488
Persistent link: https://www.econbiz.de/10015326973
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of advertising research 54 (2014) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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Brand defection in a business-to-business financial service
Bogomolova, Svetlana; Romaniuk, Jenni - In: Journal of business research : JBR 62 (2009) 3, pp. 291-296
Persistent link: https://www.econbiz.de/10003840038
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Building the destination brand : an empirical comparison of two approaches
Trembath, Richard; Romaniuk, Jenni; Lockshin, Larry - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 804-816
Persistent link: https://www.econbiz.de/10009411230