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What went wrong? : franchisors and franchisees disclose the causes of conflict in franchising
Frazer, Lorelle; Weaven, Scott; Giddings, Jeff; Grace, Debra - In: Qualitative market research : an international journal 15 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009503721
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Exploring brand extensions in the context of franchising in Australia
Weaven, Scott; Grace, Debra; Jones, Ryan - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
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Examining the role of franchisee normative expectations in relationship evaluation
Grace, Debra; Weaven, Scott; Frazer, Lorelle; Giddings, Jeff - In: Journal of retailing 89 (2013) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10009757380
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The generation effect : the future of domestic tourism in Australia
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 53 (2014) 6, pp. 705-720
Persistent link: https://www.econbiz.de/10010429865
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Is the Australian domestic holiday a thing of the past? : understanding baby boomer, Generation X and Generation Y perceptions and attitude to domestic and international holidays
Gardiner, Sarah; Grace, Debra; King, Ceridwyn - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 336-350
Persistent link: https://www.econbiz.de/10011489233
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An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell; Grace, Debra - In: Marketing intelligence & planning 30 (2012) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10009611634