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Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity
Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10012434089
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Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995