Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity
Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse
| Year of publication: |
2021
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|---|---|
| Authors: | Moulard, Julie Guidry ; Raggio, Randle D. ; Folse, Judith Anne Garretson |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 1, p. 96-118
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| Subject: | Brand authenticity | Authenticity | Truth | True-to-ideal | True-to-fact | True-to-self | Glaubwürdigkeit | Credibility | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00735-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434089