Chatbots in frontline services and customer experience : an anthropomorphism perspective
Mai Nguyen, Lars-Erik Casper Ferm, Sara Quach, Nicolas Pontes, Park Thaichon
| Year of publication: |
2023
|
|---|---|
| Authors: | Nguyen, Mai ; Ferm, Lars-Erik Casper ; Quach, Sara ; Pontes, Nicolas ; Thaichon, Park |
| Subject: | anthropomorphism | authenticity | brand credibility | chatbots | competence | emojis | Glaubwürdigkeit | Credibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014432391