Exploring the role of omnichannel retailing technologies : future research directions
Park Thaichon, Sara Quach, Mojtaba Barari, Mai Nguyen
| Year of publication: |
2024
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| Authors: | Thaichon, Park ; Quach, Sara ; Barari, Mojtaba ; Nguyen, Mai |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 2, p. 162-177
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| Subject: | omnichannel | multichannel | retailing | online retailing | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kundenanalyse | Customer analysis | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582231167664 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631686