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~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"International marketing"
~subject:"Marketing management"
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Subject
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B-to-B-Marketing
Emerging economies
International marketing
Marketing management
Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketingmanagement
41
Theorie
33
Theory
33
Beziehungsmarketing
27
Relationship marketing
27
Marktforschung
21
Internationales Marketing
16
Verbraucher
13
Market research
12
Multinationales Unternehmen
12
USA
12
Welt
12
World
12
Lieferantenmanagement
11
Supplier relationship management
11
United States
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Schwellenländer
8
Web-based service
8
Economic history
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Book / Working Paper
40
Article
24
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23
Aufsatz in Zeitschrift
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Collection of articles of several authors
21
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21
Collection of articles written by one author
18
Sammlung
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Festschrift
9
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3
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English
64
Author
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Sheth, Jagdish N.
64
Kumar, V.
7
Varadarajan, Rajan
7
Parvatiyar, Atul
6
Krishnan, Balaji C.
5
Wind, Yoram
5
Sharma, Arun
4
Sinha, Mona
4
Uslay, Can
4
Malhotra, Naresh K.
3
Dadzie, Kofi Q.
2
Grönroos, Christian
2
Iyer, Gopalkrishnan R.
2
Solomon, Michael R.
2
Bell, David R.
1
Bello, Daniel C.
1
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Eshghi, Abdolreza
1
Grewal, Rajdeep
1
Hendrix, Philip E.
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Kotler, Philip
1
Lee, You-Cheong
1
Leone, Robert P.
1
Maclnnis, Deborah J.
1
Miller, Gina L.
1
Morgan, Robert
1
Pels, Jaqueline
1
Peters, Kay
1
Petersen, J. Andrew
1
Pinson, Christian
1
Reibstein, David J.
1
Schultz, Donald E.
1
Sciarrino, JoAnn
1
Sethi, S.Prakash
1
Sethia, Nirmal K.
1
Shah, Reshma
1
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Institution
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
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Legends in marketing
24
Legends in strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of macromarketing
3
Journal of business research : JBR
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Best practices in international marketing
1
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Global business perspectives series
1
Handbook of relationship marketing
1
Handbook on cross-cultural marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Review of marketing research
1
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ECONIS (ZBW)
64
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1
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
3
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
4
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
5
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
6
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
7
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
8
Global marketing perspectives
Sheth, Jagdish N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000765635
Saved in:
9
Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N.
-
1972
Persistent link: https://www.econbiz.de/10000726986
Saved in:
10
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.
;
Sinha, Mona
;
Shah, Reshma
-
2016
Persistent link: https://www.econbiz.de/10011545559
Saved in:
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