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~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
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B-to-B-Marketing
Emerging economies
Lieferantenmanagement
Marketing management
Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketingmanagement
41
Theorie
33
Theory
33
Beziehungsmarketing
27
Relationship marketing
27
Marktforschung
21
Internationales Marketing
16
International marketing
15
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13
Market research
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Multinationales Unternehmen
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Welt
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11
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11
Vereinigte Staaten
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Naresh K. Malhotra
10
Russell W. Belk
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Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
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Scientific method
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Wissenschaftliche Methode
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Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
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Digitale Dienste
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English
59
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Sheth, Jagdish N.
59
Varadarajan, Rajan
7
Kumar, V.
6
Parvatiyar, Atul
5
Sharma, Arun
5
Wind, Yoram
5
Sinha, Mona
4
Uslay, Can
4
Krishnan, Balaji C.
3
Grönroos, Christian
2
Iyer, Gopalkrishnan R.
2
Solomon, Michael R.
2
Bell, David R.
1
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Hendrix, Philip E.
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Kotler, Philip
1
Lee, You-Cheong
1
Leone, Robert P.
1
Maclnnis, Deborah J.
1
Malhotra, Naresh K.
1
Monroe, Kent B.
1
Morgan, Robert
1
Pels, Jaqueline
1
Peters, Kay
1
Petersen, J. Andrew
1
Pinson, Christian
1
Reibstein, David J.
1
Schultz, Donald E.
1
Sciarrino, JoAnn
1
Sethi, S.Prakash
1
Sethia, Nirmal K.
1
Shah, Reshma
1
Sharma, Dheeraj
1
Sisodia, Rajendra
1
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
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Legends in marketing
21
Legends in strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of marketing theory and practice
2
AMS review : official publication of the Academy of Marketing Science
1
Handbook of global supply chain management
1
Handbook of relationship marketing
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
The journal of services marketing
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ECONIS (ZBW)
59
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1
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
3
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
4
Emerging research opportunities for doctoral students in B-to-B marketing
Sheth, Jagdish N.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10003507001
Saved in:
5
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
6
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
7
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.
;
Sinha, Mona
;
Shah, Reshma
-
2016
Persistent link: https://www.econbiz.de/10011545559
Saved in:
8
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
9
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
10
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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