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~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Market research"
~subject:"Marketing management"
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B-to-B-Marketing
Emerging economies
Market research
Marketing management
Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketingmanagement
41
Theorie
33
Theory
33
Beziehungsmarketing
27
Relationship marketing
27
Marktforschung
21
Internationales Marketing
16
International marketing
15
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13
Multinationales Unternehmen
12
USA
12
Welt
12
World
12
Lieferantenmanagement
11
Supplier relationship management
11
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11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
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8
Web-based service
8
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Sammlung
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English
61
Author
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Sheth, Jagdish N.
61
Parvatiyar, Atul
8
Varadarajan, Rajan
7
Kumar, V.
6
Wind, Yoram
6
Sharma, Arun
4
Sinha, Mona
4
Sisodia, Rajendra
4
Uslay, Can
4
Krishnan, Balaji C.
3
Malhotra, Naresh K.
3
Grönroos, Christian
2
Iyer, Gopalkrishnan R.
2
Solomon, Michael R.
2
Agarwal, James
1
Bell, David R.
1
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Green, Paul E.
1
Grewal, Rajdeep
1
Hendrix, Philip E.
1
Huber, Joel
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jain, Arun K.
1
Kotler, Philip
1
Lee, You-Cheong
1
Leone, Robert P.
1
Maclnnis, Deborah J.
1
Morgan, Robert
1
Pels, Jaqueline
1
Peters, Kay
1
Petersen, J. Andrew
1
Pinson, Christian
1
Rao, Vithala R.
1
Reibstein, David J.
1
Schultz, Donald E.
1
Sciarrino, JoAnn
1
Sethi, S.Prakash
1
Sethia, Nirmal K.
1
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American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
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Legends in marketing
23
Legends in strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Handbook of relationship marketing
1
Handbook on cross-cultural marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
ProQuest Ebook Central
1
Quantitative marketing techniques and analyses
1
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ECONIS (ZBW)
61
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1
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61
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1
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
3
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
4
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
6
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
7
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
8
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.
;
Sinha, Mona
;
Shah, Reshma
-
2016
Persistent link: https://www.econbiz.de/10011545559
Saved in:
9
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
10
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
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