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~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Marketing management"
~subject:"Relationship marketing"
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B-to-B-Marketing
Emerging economies
Marketing management
Relationship marketing
Consumer behaviour
74
Konsumentenverhalten
74
Marketing theory
50
Marketingtheorie
50
Marketing
46
Marketingmanagement
41
Theorie
33
Theory
33
Beziehungsmarketing
27
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21
Internationales Marketing
16
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Naresh K. Malhotra
10
Russell W. Belk
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Personality psychology
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Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
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Digitale Dienste
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8
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73
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Sheth, Jagdish N.
73
Kumar, V.
10
Parvatiyar, Atul
7
Varadarajan, Rajan
7
Krishnan, Balaji C.
5
Sharma, Arun
5
Uslay, Can
5
Wind, Yoram
5
Sinha, Mona
4
Grönroos, Christian
3
Ambika, Anupama
2
Hunt, Shelby D.
2
Iyer, Gopalkrishnan R.
2
Jain, Varsha
2
Solomon, Michael R.
2
Ballantyne, David
1
Bell, David R.
1
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Eggert, Andreas
1
Frow, Pennie
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Hendrix, Philip E.
1
Hult, G. Tomas M.
1
Jain, Arun K.
1
Kopalle, Praveen K.
1
Kotler, Philip
1
Lee, You-Cheong
1
Leone, Robert P.
1
Levy, Michael
1
Maclnnis, Deborah J.
1
Malhotra, Naresh K.
1
Mogaji, Emmanuel
1
Monroe, Kent B.
1
Morgan, Robert
1
Morgan, Robert M.
1
Payne, Adrian
1
Pels, Jaqueline
1
Peters, Kay
1
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
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Legends in marketing
28
Legends in strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
3
Handbook of relationship marketing
2
Journal of marketing theory and practice
2
AMS review : official publication of the Academy of Marketing Science
1
Handbook of global supply chain management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Review of marketing research
1
The journal of services marketing
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ECONIS (ZBW)
73
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1
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
2
A journey of an accidental marketing scholar
Krishnan, Balaji C.
;
Sheth, Jagdish N.
-
2011
Persistent link: https://www.econbiz.de/10009270374
Saved in:
3
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
4
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
6
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
7
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
8
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
9
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.
;
Sinha, Mona
;
Shah, Reshma
-
2016
Persistent link: https://www.econbiz.de/10011545559
Saved in:
10
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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