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~subject:"B-to-B-Marketing"
~subject:"Management"
~subject:"Vertriebsweg"
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B-to-B-Marketing
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Vertriebsweg
USA
22
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Einzelhandel
20
Marketing
18
Retail trade
16
Salespeople
16
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13
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11
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Weitz, Barton A.
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2
Jap, Sandy D.
2
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1
Bradford, Kevin
1
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Journal of marketing theory and practice : JMTP
2
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
Harvard Business School Marketing Unit Working Paper
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Journal of marketing research : JMR
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The McGraw-Hill/Irwin series in marketing
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.
;
Coleman, Joshua T.
;
Castleberry, …
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 370-400
Persistent link: https://www.econbiz.de/10012229563
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2
The state of business to business marketing research
Tanner, John F.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10012483508
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3
The use of pledges to build and sustain commitment in distribution channels
Anderson, Erin
-
1991
Persistent link: https://www.econbiz.de/10000819487
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4
Forward integration into distribution : an empirical test of transaction cost analysis
John, George
- In:
The journal of law, economics, & organization
4
(
1988
)
2
,
pp. 337-355
Persistent link: https://www.econbiz.de/10001135832
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5
Determinants of continuity in conventional industrial channel dyads
Anderson, Erin
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 310-323
Persistent link: https://www.econbiz.de/10001090678
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6
Resource allocation behavior in conventional channels
Anderson, Erin
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10001020971
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7
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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8
Retailing management
Levy, Michael
;
Weitz, Barton A.
;
Grewal, Dhruv
-
2019
-
Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
Saved in:
9
Retailing management
Levy, Michael
;
Weitz, Barton A.
-
2004
-
5. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10001716799
Saved in:
10
Relationship marketing and distribution channels
Weitz, Barton A.
;
Jap, Sandy D.
- In:
Handbook of relationship marketing
,
(pp. 209-244)
.
2000
Persistent link: https://www.econbiz.de/10001559319
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