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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Legends in marketing: Paul E. Green
Green, Paul E. - 2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915
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Managerial marketing : the early years
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969735
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Organizational buyer behavior
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969790
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Marketing management
Zaltman, Gerald; Maclnnis, Deborah J.; Smith, Daniel C.; … - 2018
Persistent link: https://www.econbiz.de/10011900063